buy custom Body System and Homeostasis essay

buy custom Body System and Homeostasis essay The problem presented on this study will deal on the happening from the standpoint of the cardiovascular system when there is drop in blood pressure as portrayed by Susie when she took a bath and passed out when she stood up. What long term mechanisms will the body utilize in order to maintain a normal blood pressure range? This research will try to explain all body systems that are integral components to blood pressure homeostasis. Homeostasis is a state of equilibrium or a tendency to reach equilibrium, either metabolically within a cell or organism or socially and psychologically within an individual or group (Encarta Dictionary 2009). Homoeostasis is not a living thing but rather it is the capability of the physique in maintaining a steady state in organisms (Flint, Devanda March 7, 2012 Homeostasis Blood Pressure eHow Health). The body constantly controls its internal environment despite outside influences. Using various internal mechanisms are used by the body to keep constant control of blood pressure, respiration, temperature and blood glucose measures (Celli,Beth eHow Health). Blood pressure remains in normal limits with the use of rapid or slow mechanisms as the need arises. By working together, its mechanisms will attempt to maintain approximately 120/80 mm Hg. Blood pressure (Celli). Once the temperature rise above its normal range, the reflexes interacts to bring back its steady state hence the body react when there is perspiration and reduced metabolism. Persistent deviation is initiated by the body to do actions such as taking cover when its hot or go for a swimming to keep the body temperature return to normal. Other corrective interactions of the system are also observed following this pattern such as blood glucose level, osmotic pressure and blood pH. These are the usual procedure in homeostasis. Below normal range, there is a sensory input which reports the changes in steady state and effect mechanisms to restore it steady state (International Encyclopedia of the Social Sciences). One of vital fast homeostatic mechanisms that are involved to regulate blood pressure is called baroreceptor reflex. This is received by receptors working together from the sensory nerves to medulla oblongata as well as the motor nerves. Another rapid mechanism in regulating blood pressure is the adrenal gland in which epinephrine and norepinephrine hormones are secreted. Both of which tend to intensify the volume of blood being pumped by the heart per minute thereby causing the blood vessels to contract. These reactions will help the blood pressure to escalate. This simply means that the sensory nerves activates when sudden changes are notices by baroreceptors. These receptors that are found on the heart walling are activated when baroreceptors notice some changes through medulla oblongata where the message is being interpreted. When the signal is received, the medulla decides to increase or lower the blood pressure. The needed adjustment to stabillize blood pressure is activated by autonomic nervous system through the motor nerves. The autonomic nervous system comprises Sympathetic Nervous System and Parasympathetic Nervous System. Each has their own functions. If blood pressure needs to be increased, the sympathetic nervous system do the work which causes some of the blood vessels to narrow down and increase the volume of blood pumped thereby increasing the blood pressure. If the blood pressure needs to be decreased, the parasympathetic nervous system is signaled by medulla oblongata to lower the blood pressure. The parasympathetic nerves will make the blood vessels either to expand or open to decrease resistance leading to lessen blood pressure.There are also mechanisms which deal with long-term limitation of blood pressure. The most relevant mechanism is the rennin-angiotension-aldosterone. The kidneys are responsible for the secretion of renin and aldosterone going to the bloodstream which causes the constriction of blood vessels. Aldosterone will tend to increase the volume of water and sodium that are bei ng immersed by the kidneys leading to the increase of blood as well as water into the bloodstream. This joint activity will cause the increase of blood pressure (eHow Health). Therefore, a feedback mechanism often gets involved to maintain homeostasis. The body no longer signals the other internal systems once the breathing rate becomes normal again (1997 McGraw-Hill College Division Body System and Homeostasis). Buy custom Body System and Homeostasis essay

Business plan, Market, Analysis, Construction

The business is a family owned company. As a Managing consultant, I have been employed to assess the viabilities of these two proposals and to produce a business plan that could be presented at the bank to gain financial backing for the expansion. I was able to make an ASSESSMENT CRITERIA, which were listed below: †¢ Understanding and application of theories †¢ Correct use of terminology, techniques, etc. †¢ Relevance of examples and scenarios †¢ Quality of referencing and sourcing of material (evidence) †¢ Quality of presentation †¢ Correct structuring of the report Business Plan: Constructed â€Å"mega-projects† are readily recognizable for their form and function, and in many cases, are awe-inspiring.   Major buildings and bridges give identities to cities and nations and evoke a sense of pride in the people. â€Å"The construction industry is a vast system of engineers, architects, laborers, craftsmen, material, equipment and tool suppliers, and project owners responsible for building these structures (http://bcc.ecnext.com/)†.   The scope of the industry is all encompassing, including every type of facility imaginable.   Roads, bridges, mass transit, airports, schools, retail and commercial buildings, industrial and manufacturing facilities, drinking water systems, wastewater treatment facilities, dams and power generation, solid waste facilities, and hazardous waste treatment and disposal projects all benefit society and bolster our national security.   The construction industry seminar focused on projects and issues that have a pote ntial mobilization involvement. Executive Summary stated that, a home office in Yellowknife, NT will be established the first year of operations to reduce start up costs. The founder of the firm is a professional engineer with eighteen years of progressive and responsible experience. After the operation has started it was found out that the first year operation increased till up to 3rd year operation as well. Notice the sales amount in dollars increases as well as dollar profits together with the percent sales/profit. The firm will specialize in providing three dimensional modeling and visualization to our clients. State-of-the-art analysis and design tools will be an integral part of the business plan. Implementation of a quality control and assurance program will provide a focus for production work. The highlights of the executive summary shown in a bar graph presentation as analyzed in this manner, red bar represents which is increasing dollars from year 2000 to the year 2002. Also apple green color represents gross margin, which is also increasing order and while net profit increased in increasing order as well. Objectives were seen to have the following: Achieve 20% of market value at the end of the third year of operation. Increase gross margin to 80% by the third year of operations. Company has mission, as stated here: Our mission is to provide clients across Canada’s North with structural engineering services for all types of buildings, from concept planning through to completion, with a highly skilled professional team working together, using common sense and practical.   Key to success has developed experience as stated. Provide professional quality services on time and on budget. Develop a follow-up strategy to gauge performance with all clients. Implement and maintain a quality control and assurance policy. Company Summary: Structure All Ltd. is a new company, which provides professional engineering design services for clients that manage, maintain, and plan for residential, commercial, and industrial type buildings. Our focus will be the public sector market in remote communities across Canada’s North. Company Ownership will be, Structure All Ltd. will be created as a limited liability company. Philip D. Nolan will privately own the company. Leslie C. Goit will also be listed as a Director. Start up summary: Our start-up expenses amount to $13,000, which allows for initial legal expenses, licenses, permits, stationary, specialty software, office equipment, and furniture. In addition to these start-up costs, an initial balance of $7,000 will be placed in the company accounts. The software purchases include an allowance of $5,000 for AutoCAD ® 2000, $1,800 for National Master Specifications, and $200 for QuickBooks ® (accounting package). Total start-up expenses amounted to $13,000, which has the big values, compared to other expenses. Office equipment, other expenses and permits holder and legal service also has same amount, which is the least expenses incurred. For a company start-up summary goes this way, investments leads small amount while profit is big and the sales amount becomes big. Start-up expenses have the following: Professional Liability Insurance is $1,200, Professional Liability Insurance is $1,200, web site development is $600 and lastly business licenses are $500.So overall total an expense coincides with the total assets. Market Analysis Company Locations and Facilities We will establish a home office in Yellowknife, NT in order to reduce start-up costs. The office space is estimated to be 150 square feet. We will be installing a dedicated fax line as well as a high-speed Internet connection. An interactive website will also be developed which will serve as a marketing tool. Services Structure All Ltd. offers complete structural engineering services. We will focus on buildings with the following Use and Occupancies, like the company is project oriented where each project involves. It also offers Project Consulting, Forensic Investigations, Project Management, and Dispute Resolution. Further more it also caters Restoration Engineering, and Inspections. Describing offers services was noted to be Competitive in the sense that offers their clients superior service, implement a quality assurance and control program for all projects undertaken, systematic manner of sorting and retrieving a library of structural elements and assemblies will be implemented. The sales literature was describe to be a brochure system. Brochure inserts will be maintained as individual sheets to facilitate their assembly in any custom situation. Greatly market analysis will be describe as Structure All Ltd. will focus on traditional Architect/Engineering (A/E) contracts. The owner will usually contract the A/E to perform planning and design services. These design services include preparation of plans, specifications, and estimates. Types of project distributions were having guidelines to follow as *Architecture Design (65%). *Structural Design (10%). *Mechanical Design (15%). *Electrical design (10%) Knowing the Market Segmentation will describe as a manner the market for engineering services that is, established Architectural and Engineering firms, territorial and Federal Governmental Departments. Market analysis Pie can summarize accordingly; Service Business Analysis, Business Participants, which were describe in as much as the manner showed. The major clients within the Territorial Governments include: Department of Education, Department of Transportation, and Department of Education, Department of Transportation, Department of Municipal and Community Affairs and Department of Municipal and Community Affairs. Competition and Buying Patterns at which, pricing of projects and billing rates are surprisingly variable. In consulting at this level, it is easier to be priced too low than too high. Clients and potential clients expect to pay substantial fees for the best quality professional advice. The nature of the billing, however, is sensitive. Clients are much more likely to be offended when a job starts at $20K and ends up at $30K because of overruns, than if the same job started at $30K or even $35K. Main Competitors are Ferguson Simek Clark (FSC Group), A.D. Williams Engineering Ltd. (ADWEL), and Girvan and Associates. Conclusion: The company done a very good performance as the company executive summary showed a very remarkable achievement in the analysis. Business plan, Market, Analysis, Construction The business is a family owned company. As a Managing consultant, I have been employed to assess the viabilities of these two proposals and to produce a business plan that could be presented at the bank to gain financial backing for the expansion. I was able to make an ASSESSMENT CRITERIA, which were listed below: †¢ Understanding and application of theories †¢ Correct use of terminology, techniques, etc. †¢ Relevance of examples and scenarios †¢ Quality of referencing and sourcing of material (evidence) †¢ Quality of presentation †¢ Correct structuring of the report Business Plan: Constructed â€Å"mega-projects† are readily recognizable for their form and function, and in many cases, are awe-inspiring.   Major buildings and bridges give identities to cities and nations and evoke a sense of pride in the people. â€Å"The construction industry is a vast system of engineers, architects, laborers, craftsmen, material, equipment and tool suppliers, and project owners responsible for building these structures (http://bcc.ecnext.com/)†.   The scope of the industry is all encompassing, including every type of facility imaginable.   Roads, bridges, mass transit, airports, schools, retail and commercial buildings, industrial and manufacturing facilities, drinking water systems, wastewater treatment facilities, dams and power generation, solid waste facilities, and hazardous waste treatment and disposal projects all benefit society and bolster our national security.   The construction industry seminar focused on projects and issues that have a pote ntial mobilization involvement. Executive Summary stated that, a home office in Yellowknife, NT will be established the first year of operations to reduce start up costs. The founder of the firm is a professional engineer with eighteen years of progressive and responsible experience. After the operation has started it was found out that the first year operation increased till up to 3rd year operation as well. Notice the sales amount in dollars increases as well as dollar profits together with the percent sales/profit. The firm will specialize in providing three dimensional modeling and visualization to our clients. State-of-the-art analysis and design tools will be an integral part of the business plan. Implementation of a quality control and assurance program will provide a focus for production work. The highlights of the executive summary shown in a bar graph presentation as analyzed in this manner, red bar represents which is increasing dollars from year 2000 to the year 2002. Also apple green color represents gross margin, which is also increasing order and while net profit increased in increasing order as well. Objectives were seen to have the following: Achieve 20% of market value at the end of the third year of operation. Increase gross margin to 80% by the third year of operations. Company has mission, as stated here: Our mission is to provide clients across Canada’s North with structural engineering services for all types of buildings, from concept planning through to completion, with a highly skilled professional team working together, using common sense and practical.   Key to success has developed experience as stated. Provide professional quality services on time and on budget. Develop a follow-up strategy to gauge performance with all clients. Implement and maintain a quality control and assurance policy. Company Summary: Structure All Ltd. is a new company, which provides professional engineering design services for clients that manage, maintain, and plan for residential, commercial, and industrial type buildings. Our focus will be the public sector market in remote communities across Canada’s North. Company Ownership will be, Structure All Ltd. will be created as a limited liability company. Philip D. Nolan will privately own the company. Leslie C. Goit will also be listed as a Director. Start up summary: Our start-up expenses amount to $13,000, which allows for initial legal expenses, licenses, permits, stationary, specialty software, office equipment, and furniture. In addition to these start-up costs, an initial balance of $7,000 will be placed in the company accounts. The software purchases include an allowance of $5,000 for AutoCAD ® 2000, $1,800 for National Master Specifications, and $200 for QuickBooks ® (accounting package). Total start-up expenses amounted to $13,000, which has the big values, compared to other expenses. Office equipment, other expenses and permits holder and legal service also has same amount, which is the least expenses incurred. For a company start-up summary goes this way, investments leads small amount while profit is big and the sales amount becomes big. Start-up expenses have the following: Professional Liability Insurance is $1,200, Professional Liability Insurance is $1,200, web site development is $600 and lastly business licenses are $500.So overall total an expense coincides with the total assets. Market Analysis Company Locations and Facilities We will establish a home office in Yellowknife, NT in order to reduce start-up costs. The office space is estimated to be 150 square feet. We will be installing a dedicated fax line as well as a high-speed Internet connection. An interactive website will also be developed which will serve as a marketing tool. Services Structure All Ltd. offers complete structural engineering services. We will focus on buildings with the following Use and Occupancies, like the company is project oriented where each project involves. It also offers Project Consulting, Forensic Investigations, Project Management, and Dispute Resolution. Further more it also caters Restoration Engineering, and Inspections. Describing offers services was noted to be Competitive in the sense that offers their clients superior service, implement a quality assurance and control program for all projects undertaken, systematic manner of sorting and retrieving a library of structural elements and assemblies will be implemented. The sales literature was describe to be a brochure system. Brochure inserts will be maintained as individual sheets to facilitate their assembly in any custom situation. Greatly market analysis will be describe as Structure All Ltd. will focus on traditional Architect/Engineering (A/E) contracts. The owner will usually contract the A/E to perform planning and design services. These design services include preparation of plans, specifications, and estimates. Types of project distributions were having guidelines to follow as *Architecture Design (65%). *Structural Design (10%). *Mechanical Design (15%). *Electrical design (10%) Knowing the Market Segmentation will describe as a manner the market for engineering services that is, established Architectural and Engineering firms, territorial and Federal Governmental Departments. Market analysis Pie can summarize accordingly; Service Business Analysis, Business Participants, which were describe in as much as the manner showed. The major clients within the Territorial Governments include: Department of Education, Department of Transportation, and Department of Education, Department of Transportation, Department of Municipal and Community Affairs and Department of Municipal and Community Affairs. Competition and Buying Patterns at which, pricing of projects and billing rates are surprisingly variable. In consulting at this level, it is easier to be priced too low than too high. Clients and potential clients expect to pay substantial fees for the best quality professional advice. The nature of the billing, however, is sensitive. Clients are much more likely to be offended when a job starts at $20K and ends up at $30K because of overruns, than if the same job started at $30K or even $35K. Main Competitors are Ferguson Simek Clark (FSC Group), A.D. Williams Engineering Ltd. (ADWEL), and Girvan and Associates. Conclusion: The company done a very good performance as the company executive summary showed a very remarkable achievement in the analysis.

Informatics of health care Essay Example | Topics and Well Written Essays - 750 words

Informatics of health care - Essay Example -Health initiatives such as WHO Global Observatory, which offered Member States with suitable strategic information and policy on the operational practices and standards pertaining eHealth. World Summit on the Information Society (WSIS) has asserted its assurance to offering entree to the world’s health awareness and corresponding telemedicine services. Telemedicine applies in locations of worldwide collaboration in emergency response access and networking among the existing health specialists in order to aid advance quality of life and environmental situations (Scott et al., 2005). Within Europe, e-Health forms a fundamental section of the European Commission e-Europe implementation plan. The plan mainly entails envisage the actual definition of the health data interoperability standards, execution of the prevailing health information networks, e-referral, tele monitoring and telecare. Clinical information system used in the modern healthcare setting has computer-based designs that enable the collection, storage, manipulation, and analysis of clinical information significant in the delivery process. The modern clinical information systems facilitate a coherent availability of clinical data in the repository that store patients record especially illness history and major interactions with the medical care practitioners (Stewart & Catanzaro, 2005). In the clinical information system, the repository are designed to encode information that assist physicians in deciding on how to go about patient’s conditions, wellness activities and treatment options as well as the overall actions undertaken. In addition, other healthcare related information that may assist in performing such activities can also be stored and processed in the system (House of Commons Health Select Committee 2005, p. 2). Clinical information systems have been beneficial in several roles in the healthcare setting such as managerial roles, performing general practitioner delegated tasks,

Chagas infectious disease poster Assignment Example | Topics and Well Written Essays - 250 words

Chagas infectious disease poster - Assignment Example t the Chagas disease can be treated by using either benznidazole or nifurtimox since the two medicines have proven their ability to kill the parasite. The two medicines are efficient for treating the disease if it identified in the early stages of development. People infected with the disease should be treated before the disease starts to develop since anti-parasitic treatment can aid to stop the disease. The disease is very harmful to the social, political and economic status of the world. An example of the social aspect is that areas that are highly prone to the disease hinder tourism activities. In this regard, the social relationship of people from different parts of the world is curtailed. On the economic aspect, a lot of funds and resources are used to control and treat the disease. For this reason, money that could have been used for profitable economic resources is spent on medication. On the political viewpoint, the disease heightens political temperatures between nations. For instance, when travel advisories are issued on the grounds of controlling the spread of the disease, some countries do not take the motive positively. The WHO has established several mechanisms to eradicate the disease. For instance, the WHO has increased its funding for research into the means of eradicating the disease. In summary, Chagas disease is an issue of global concern and, therefore all countries should join hands in its control and

Essay --

Students typically spend 7-8 hours in school, five days per week. Being homeless contributes to disadvantages in education, their health, and additionally to their family status. Our nation is experiencing more homeless persons now than they had since the Great Depression and this is affecting our educational framework. Nearly 1.2 million public school students were identified as being homeless during the 2011-2012 school year, 73 percent more than before the Great Recession (The state of America's children 2014, 2014, p. 26). The experiences students receive from an early age carries on to all other aspects of their lives, whether it is positive or negative, and follows them for the rest of their lifetime. Many reasons are attributed to why so many households are now homeless, such as the inability to afford housing, the decrease or lack of government funding, health problems, domestic violence, just to name a few. Unfortunately, the rising housing costs are exceeding many peoples income, especially if employees only make minimum wage. A full time worker receiving minim...

Competitve advantage Essay

â€Å"A firm that already has sustained competitive advantage in its domestic market may not have the same advantage in an overseas market. Discuss the issues that this creates for a firm, and how it might exploit its resource advantages to secure successful market entry and create competitive advantage in a new overseas market.† With the global trade network more integrated, according to Pearce and Robinson (2009), firms tend to enter foreign market to gain more profit due to the maturity of domestic market, excess capability, and potential purchasing power in foreign market. Therefore, as a firm has already achieved success in its domestic country it might consider enter a new market. Before it operates in a new market, it has to consider the barrier of market entry, such as the barrier of political, social, economic or technology in a new market. And as foreign entry decision (Peng, 2009) model presents three aspects: where, when and how should be considered before enter in a new market. In addition, as a manager of a company should adjust its competitive advantage to adapt different market. Based on the study of Hill (2013), changes in the forces which include macroeconomics, social, technological, global, political and legal, and demographic may give great influence in competitive force model. Therefore, the ability of a firm to solve problems by the impact of different forces then build new competitive advantage by its resource advantage and competences significant as it enters a new overseas market. This essay will present some specific example of the firms which may enter a new overseas market and face different issues during the process of entering a new market and offer solutions to each issue. Price wars are common in any industry which is a common issue to be considered before enter a new overseas market, moreover, base on five force framework, in order to increase the ability of competing with rivals in industry, the ability of rivalry among competitors is one of the forces. Primark is one of the most successful fashion retailers in British. Its competitive advantage is from its low price. In another word, it gains profit from the cost leader strategy. (Hooley & Piercy ,2008). India is one of the biggest developing countries in the world. It has large population wh ich means India has a huge potential market for Primark. As reported by  BBC (2013) Recently, India government has opened up its retail market to foreign companies to stimulate its economic. Assume Primark enter the market of India, it may face competitive rivals, such as H&M and Gap. It has to maintain its competitive advantage and improves the ability of efficiency of cost .However, as a company which relies on low cost supplier, first of all, it has to decrease the barging power of supplier, thanks to the large population in India, it is not only providing a huge market for Primark but also offering a powerful labor resource to it. It offer an exactly social force to exploit its resource advantage and strategic fit in market of India.(Grant,2007) According to value chain study, reducing the cost of individual cost driver and reemployment could offer cost advantage to a firm. (Thompson & Martin, 2010) Primark could outsource to different local manufactures and create competition among them. In order to reduce the bargaining power of local supplier, Primark should deduce the dependence of a certain supplier. A good experience of Wal-Mart (Peng, 2009) could be used to Primark, it set up a policy within company which prevents any supplier offer more than 3% of its purchase. Furthermore, Primark should constrain those factories by contracts to prevent them copy the product and become both supplier and rivals. Primark might gain profit from controlling the cost and matching the opportunities in the external environment eventually enter a new overseas market. Before enter a new overseas market, the culture is always a considerable problem for a firm. Different countries have different belief, values, and behavior depend on their national culture.(Rugman & Collison) Furthermore, a firm should think about where to enter, base on Institution-based considerations on country risk.(Peng, 2009) It should evaluate the culture distance from its domestic country to a oversea market, moreover, taking advantage of common cultural, language, and historical ties.(Makino& Tsang,2011) If a firm enters a different cultural environment from its domestic and it may lose its competitive advantage. Therefore, when a firm enters a new market, it should not only focus it competitive advantage but also match the requirement of local people and adjust its strategy to current situation. Disneyland built the sixth Disneyland in Shanghai and it will operate in 2015. Consider it is as a cross culture theme park, it should learn the experience of other Disneyland in other countries. French Disneyland (Trigg, 1995) which has not reach its  expectation. It failed in France because it used English as official language in it which annoyed French, alcohol was forbidden in French Disneyland and this policy against the behavior of local people. What is more, it had conflict with farmers for land expropriation and caused opposition in France. Another example to support the argument is Tesco. Tesco lost 1.8 billion in USA, a lot of factors led to its failure, and one of the most important factors is Americans having different eating habits from European. Tesco has not considered it and eventually fail in a different culture environment. In order to gain profit in different culture markets, a firm should improve its abilities of adaption to a specific national market and blend global standardization and local adaption. For example, McDonald’s gained great competitive advantage from its global strategy (Grant, 2010). Although the menus of McDonald’s include globally items, likes happy meals, however, in different counties it ha s locally items. Considering about local relevance and find a balance point between global standardization and local adaption could maintain competitive advantage in a new culture market. In addition, to compete with first-mover in a new market is an important risk to a firm. Late entrants may face entry barrier which set by first-mover and hard to gain market share. Furthermore, the relationship between first-mover and local government maybe stable. (Peng, 2009) Kindle e-book reader is an electronic product was launched by Amazon from 2007 which linked to the electronic books. If Kindle enters Korean market, it would face some powerful competitors. The most competitive rivals is Galaxy Tab of Samsung as well as it have already gained great market share in Korea. In order to compete with Samsung, differentiation strategy could be used by Kindle. Innovation is the most competitive advantage of the technology industry. In another word, kindle should focus on its unique resource which is the large amoun t of e-resources of Amazon. This tangible source could attract customer and create the demand of customer. By increasing its dynamic capabilities by updating its organizational knowledge, accepting different ideas and developing the blend of tacit and explicit knowledge in a new market. (Wall, et al.2010). Besides, Kindle can evaluate the market of Korea which based on the current situation of Samsung before it enters this market and predicts the potential risk and makes some measures in advance. Moreover, late entrances could  cooperate with the first- mover to share the fixed assets to reduce the cost of entering a new market. As for small-medium companies, one of the biggest problems is the scale of the companies cannot support high risk of entering overseas market and they can afford the huge capital. P.van Dam & Zn. BV is family business with less than 30 staff which exports fresh flower and wholesale company in Netherlands. The competitive advantage of P.van Dam & Zn. BV is flexible to response the requ irement of customer. Customer could order flowers by their official website, telephone or E-mail them and customer can contact specialize staff in each step, in other word, P.van Dam & Zn. BV contact customers personally. It can react rapidly and fit the demand of customers. If it wants to enter UK market, it may export directly since the size of it is really small and it prefer to take whole controlling of distribution. The small scale of entry is suitable for them and the best entry mode of this kind of small companies is exporting. It is not only reducing the cost of entering overseas but also get better control over distribution. (Peng, 2009) After a company enters a new market, According to Industry-based consideration on the degree of competitiveness (Peng, 2009), one of potential risks is substitute. For example, Lipton is one of the most competitive brands in China and became the best sale in tea market in five years. The core competence of Lipton is the sensitivity of the requirement of customer (Chanston, 2012). Lipton invests a lot on researching the tendency of tea and the preferences of customer as well as setting up a data base and in different countries. It combined the tea and the life of target customers together. Base on the VRIO framework (Peng , 2009), value, rarity, robustness and Non-substitutability to keep sustainable competitive advantage, Lipton brings a health and new style of drinking tea to Chinese market which also brings value to its brand. Besides, it is will cost a lot to copy the operating model of Lipton. In addition, the healthy image has been accepted by costumers, some substitutes such as coke, juice can’t take place of it. Therefore, increasing the ability of each element in VRIO framework and improve the sustainable competitive could avoid the threat of potential substitute in new market. In conclusion, this essay has covered some major issues when a firm enters a new market, price issue, culture issue, first-mover issue small-medium size company issue and substitute issue. And give some specific companies as examples to explain how to gain  competitive advantage to response to each issue. For example, Shanghai Disney should blend global standardization and local adaption to get competitive advantage in a new market. A firm should change or improve its competitive advantage as it enter a foreign market, otherwise, it will loss the opportunities and fail in a new overseas market. References: BBC (2013). H&M wins final approval to invest in India. [Online] Available at < http://www.bbc.co.uk/news/business-25196418> Accessed 4th January 2014. Grant, R (2010) Contemporary strategy Analysis: Text and Cases (7th ed). A John Wiley & Sons, Ltd, Pubilication Grant, R (2007) Contemporary Strategy Analysis: Concept, Techniques, Applications (6th ed). Wiley Blackwell Edition Hill, J (2013). Theory of Strategic Management (10th ed).International Edition Hooley, G. Piercy, N(2008) Marketing Strategy and competitive positioning(4th ed). Prentice Hall Edition Peng, W(2009) Global strategic management(2th ed). International student Edition Pearce, J.& Robinson, R. (2009). Formulation, implementation& control of competitive strategy (11th ed ). McGraw. Hill international Edition Rugman, A. & Collinson,S (2009) International Business( 5th ed) Prentice Hall Edition. Thompson, J.& Martin, F.(2010) Strategic Management : Awareness and Change(6th ed) South-western Edition Trigg, M. &Trigg, D( 1995) â€Å" Disney’s European theme park adventure: a clash of cultures† Cross Cultural Management: An International Journal. Vol2.No.2. PP.13-22 Makino, S.& Tsang, E(2011) Historical ties and foreign direct investment, JIBS, 42:545-557 Wall, S. Zimmermann, C. Klingebiel, R.& Lange,D. (2010)Strategic Reconfigurations: Building Dynamic Capabilities in Rapid Innovation-based Industries. Mixed sources edition.

Altered Self-Image According to Thiongo, Orwell, and Kincaid

The writer of the essay Decolonising the Mind, Ngugi wa Thiongo, expresses his views that Kenyans had been stripped of their native languages and lost an important way to express themselves. In the essay Shooting an Elephant, George Orwell presents imperialism metaphorically through the use of animals to illustrate the power and instability of imperialism. Jamaica Kincaid focuses her essay, On Seeing England for the First Time, on how her view of England ultimately changes when she visits England for the first time. All three writers make a clear point on how alienation affects an individuals life. The writers say that alienation affects an individuals self-image due to the views that were forced by the colonizers upon the†¦show more content†¦The educational system of Kenya went so far as to fail students who had not mastered English. The writer goes to explain that this type of cultural contact negatively affected the individuals, because speaking in G#297;k#7919;y#7919; represented his culture. When these two items came together, language and culture, it represented the individuals identity and self-image. He illustrates that he believed that language, rather than history or culture, was the key explanatory structure for human life and the enabling condition of human consciousness. In the essay, he presents the choice of language and the use to which language is put is central to peoples definition of themselves in relation to the entire universe. He portrays to the reader that when Britain attacked Kenya physically to take control, it also attacked the cultural root of Kenya. Thiongo makes this clear to the reader to demonstrate that alienation of Kenyas own culture resulted in the loss of the language and culture in Kenya. He also argues that this situation caused a disharmony in Kenyans self-image. Thiongo explains his own reasons for beginning to write in G#297;k#7919;y#7919; after 17 years of abstaining. G#297;k#7919;y#7919; is his native language and speaking it allows himself and his people to reject oppression from England and any other governing powers. Thiongo states that his experience of life illustrated